About Us

Will Selby, a seasoned artisan with over 15 years of experience in the intricate art of jewelry making, has devoted himself to transforming precious metals and gemstones into timeless treasures.

Will’s journey began as a former Cad Graphics Supervisor of a major engineering company in New York City and CEO of Media Management. Will’s experience in engineering & artist management would lead him down a path of becoming a unique jewelry designer creating bespoke pieces for some of Hip Hop and Sport’s elite individuals.

Will’s design philosophy draws inspiration from personal influences in Hip Hop, Sports, travels etc. Each creation is a testament to meticulous attention to detail, ensuring every facet sparkles with perfection. Beyond the sparkle and shine, Will’s greatest joy comes from the stories his pieces carry. Whether it’s crafting an engagement ring symbolizing a new chapter or a bespoke necklace celebrating life’s milestones, Will pours his heart into every creation, aiming to encapsulate emotions and memories within metals and gemstones.

Collaborating closely with clients is at the core of Will's process. He believes in understanding aspirations, weaving dreams into reality, and creating personalized pieces that transcend trend and speak to the soul. From pendants to statement chains, each piece is a testament to craftsmanship, passion and the principles, VISION, QUALITY AND EXCELLENCE